NBC Sports/GOLFNOW Austin, TX – Lead Copywriter
February 2018 – Present
As lead copywriter on the GOLFNOW EZE team, I develop website copy for golf courses, course management companies, restaurants, country clubs, resorts and more, as well as oversee a team of two copywriters by managing workflows through an internal ticketing system.
Lay out copy on each page using HTML, CSS, PHP, JSON, JavaScript and Bootstrap, designing a user experience that is simple, sleek, web responsive and ADA accessible for more than 2,000 clients.
Write SEO content (e.g., title tags, meta descriptions, captions) to improve search engine visibility for over 360 unique websites.
Communicate with stakeholders to manage project escalations by establishing timelines and delivering custom design layouts for clients generating over $10,000 in annual revenue.
Design templates and graphics, as well as write copy, for over 26 weekly email marketing campaigns.
Produce site copy using client collateral, while simultaneously proofreading and editing existing copy.
Communicate with clients, case managers, customer success managers, designers and support team through CMS.
GateHouse Media Center for News and Design Austin, TX – Community Content Producer
August 2015 – February 2018
As a community content producer for GateHouse Media, I maintained online and print community news for nine GateHouse Media newspapers.
Utilized AP style practices to process over 24,000 pieces of content into press releases, news briefs, letters to the editor and individual features.
Compiled eight community calendars and one regional calendar on a weekly basis.
Managed the community calendar content for nine distinct websites via GateHouse event submission system, EvieSays.
The Auburn Villager Auburn, AL – Interning Staff Writer
January 2015 – May 2015
As an interning staff writer for The Auburn Villager, I wrote three to four stories per week for an online and print community publication.
Scheduled and conducted interviews for news, sports and feature stories.
Provided photography for each story.
Communicated with editors daily to maintain organization.
The Corner News Auburn, AL – Contributor
August 2014 – December 2014
As a contributor for The Corner News, I wrote weekly reviews on select music performances in the Auburn area for a print and online community publication.
Attended music shows to interview artists and provide photography.
Communicated with the editor weekly to maintain organization.
Skills
Copywriting
HTML
CSS
Bootstrap
JavaScript
PHP
JSON
WordPress
UI Design
Graphic Design
SEO
AP Style
Social Media
WCAG Compliance
Adobe InCopy
Adobe InDesign
Adobe Photoshop
Salesforce
Education
Auburn University Auburn, AL – Bachelor of Arts in Journalism
Class of 2015
Advanced coursework in magazine feature writing.
Extracurriculars
Texas Lifestyle Magazinecontributed music features – 2017